About Us
Tracking consulting · Paid media management
‘m Uzzal Biswas, founder of Tracking Consulting. I started my career running Google Ads and Meta Ads campaigns for brands worldwide. As I worked with more businesses, I discovered a critical issue: most marketing decisions were being made using inaccurate tracking data. Instead of accepting that problem, I made it my mission to fix it. Today, we help brands scale confidently with accurate tracking, better attribution, and performance-driven paid media.
Our 6-D Process
01.
Conversion Tracking Audits
Uncover what’s breaking your data.
We perform comprehensive audits across Meta, Google Ads, TikTok, GA4, GTM, consent mode, dataLayer architecture, and attribution systems to identify tracking gaps, data loss, and reporting inconsistencies before they impact business decisions.
02.
First-Party Server-Side Tracking
Build a stronger and more reliable data foundation.
We design and implement first-party server-side tracking solutions that improve data ownership, increase signal quality, reduce browser limitations, and create more resilient measurement across advertising platforms.
03.
Consent & Privacy-Aware Measurement
Stay compliant without sacrificing visibility.
We create privacy-first measurement frameworks that align with modern consent requirements while preserving the data accuracy needed for performance analysis, optimisation, and business growth.
04.
Paid Media Signal Repair
Give advertising platforms the signals they need to perform.
We strengthen conversion signals across Meta, Google, TikTok, and other ad platforms to improve attribution, audience quality, campaign optimisation, and overall return on ad spend.
05.
Attribution & Reporting Validation
Trust the numbers behind your decisions.
We validate attribution models, event mapping, conversion pathways, Enhanced Conversions, CAPI implementations, and reporting systems to ensure your data reflects real customer behaviour.
06.
GTM & GA4 Implementation
Tracking infrastructure built for long-term growth.
From GTM setup and custom event architecture to GA4 implementation, QA, debugging, and documentation, we build scalable analytics systems that deliver reliable insights as your business grows.
Why Choose Us?
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